My 5 top blogging mistakes as a Software(Java) developer
Mistake #1: Wrote blog posts for adsense and SEO robots. The tell tale sign is checking my adsense income and keyword ranking every hour or so.
Lessons learned: Write blog posts for people. Not for adsense or not for SEO robots. If one of your reasons to write blog is to monetize your site, then you need traffic. The only way to drive traffic is by writing quality content for human. Your blog must add value to your readers, and consequently your readers will frequent your blog by bookmarking your home page and subscribing to it. So, blogging is all about unique content, unique content, unique content. Even if the content is not that unique, it needs to be written in a unique style for human. I have 150+ blog posts on my site, but only 15 blog posts contribute to 80% of the traffic. For many bloggers, 1 or 2 great blog posts become the life changing ones. So, shift your focus from frequently checking your adsense income or spending hours on the internet for great blogging tips to writing quality content.
Mistake #2: Splashed my blog posts with advertisements. Wasted lots of time hoping someone will click on those advertisements and searching for that secret tip that will increase my adsense income. The secret tip is not to make the mistakes #1 and #2. Just keep writing unique content and see where it takes you. Think of cliches like "quality over quantity" and "less is more"
Lessons learned: Having lots of advertisements will not only irritate your readers, but also your users will become immuned to the advertisements and will learn how to not click them. Some users will never bother coming back again. I am a firm believer in 80/20 principle. Only 20% of your blog posts will contribute to 80% of your traffic. So, place only 1 or 2 advertisements in those high traffic pages without irritating your readers. Relying only on adsense income is like putting all your eggs in one basket. Your key purpose of blogging is to create a brand for yourself so that you can
- find development work as a freelancer through your networked resources. Create a link to your blog from your resume and professional profiles like LinkedIn.com to establish yourself as a talented freelancer. It is a great promotional tool to sell your services. This is what going to bring you the main portion of your income. For many, the adsense income is going to be not more than a small pocket money.
- sell your books and products via your blog.
- sell others' books or products.
- provide training or consulting services.
- provide guest speaking or blogging.
All these need traffic, traffic, and more traffic.
- How my Dog learned Polymorphism?
- Serious About Your Software Career? Leave your job